The objective of this project was to create a publication for bloggers and photographers in the Pacific Northwest. The process involved a great deal of research and sketching that lead to my final idea. I wanted to have fun with this project while including some of my stronger design skills like typography, photography, and illustration. In the end I created this cohesive magazine that includes all of my own original work and personality.
Some of the things I thought about when creating my magazine were the target audience, the mood, and the narrative behind it. Once that was established, I began looking into different type faces and colors and what they meant. I chose to use the color yellow as my pop of color because I wanted the magazine to be minimal and sophisticated but have that pop of energy and playfulness. I paired the yellow to my illustrations and headings to give that feeling throughout the whole magazine.